Super Bowl Ad From America’s First Super App Reimagines Iconic “Super Bowl Shuffle”
It’s a “Super App Shuffle!” Just in time for the Big Game, America’s first Super App has reimagined the iconic 1985 Super Bowl Shuffle by the Chicago Bears with a fintech twist.
Nearly 40 years after the Grammy-nominated original went viral, the “Super App Shuffle” highlights ways to save money on all purchases in a :30 second commercial set to air during the Big Game kickoff in Chicago. The reimagining replaces the history-making NFL stars with everyday Chicagoans on a mission to save. Super is working with media partner NOVUS, the independent media planning and buying agency, to strategically present the commercial to the local Chicago broadcast market.
“There’s no era in Chicago sports history quite like the 1985 Bears,” said Dan Hampton, NFL Hall of Famer and Chicago Bears Defensive Lineman who serves as a spokesperson for the campaign. “It’s fun to see that the creativity my teammates displayed all those years ago still lives on in the hearts of so many Chicagoans. Some things are just timeless, and so is Super’s message that every day savings matter and belong to everyone.”
Super, the parent company behind America’s first Super app, is a savings partner to anyone looking to make the most of life on a budget. Discounts on travel, goods and even a credit building cashback card make up Super’s ecosystem of products designed with spending-savvy Americans in mind.
The “Super App Shuffle” was conceived by Tommy Pesavento, Creative Director at Super and rounds out the company’s Chicago City Guide showcasing travelers and locals how to experience the Windy City on the cheap.
“I’m a Chicago native – in fact, my family has lived here since the early 1900s when our ancestors immigrated from Italy,” Pesavento said. “Everyone in my family is a die-hard Bears fan, and growing up watching this team served as an inspiration for the campaign.”
QuickFrame connected Super with its creator network to bring their concept to life and deliver that vision on a tight turnaround. QuickFrame found the right fit in a creator who understood the Chicago area and how to effectively recreate the vintage vibes they wanted for the video content. As the creator handled the production needs, such as casting and props, QuickFrame partnered with Super to facilitate communication, set realistic expectations, and kept the project on track.
“We’re excited to work with Super on such a high profile spot celebrating Chicago,” said Alexa Tierney, Head of Customer Success at QuickFrame.”This is what QuickFrame was built to do - take a brand's concept to our global network of creators and connect the right creator who understands that vision - in this case it happened to be culturally and locally. Brands turn to us when they need high-performing videos that transcends their traditional creative partner capabilities.”
The spot was created and shot in an impressive two week turnaround time, directed by Andy Kelemen. With a crew of 25 and 18 talent, a custom jingle was recorded using regular people, with no singing experience, who came from all walks of life to lend their vocals.
To view the “Super App Shuffle” and learn more about accessing savings, visit super.com/cityguides/chicago.
Super is the technology company at the intersection of fintech and commerce that empowers customers to spend less, save more, and build credit - so they can experience more of what life has to offer. Super is home to the best prices on everything from discounted everyday items to great hotel deals - as well as the hub that enables rich cashback and credit building on every transaction. Super's product offerings include SuperCash, SuperTravel (formerly SnapTravel) and SuperShop (formerly SnapShop). Super is trusted by over 5 million customers worldwide and has helped them save over $150M to date. Super is backed by Tier-1 investors including Steph Curry and has raised over $100MM USD and surpassed $1B in sales.
Disclaimer: Super created this blog for general informational purposes only. The contents of this blog do not constitute professional financial advice. We strive to keep this information accurate and up to date to the best of our knowledge; however, we cannot guarantee continuous accuracy. Contents of the blog are subject to change without notice.