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How to save money by buying non-branded food

The thrifty foodie’s guide to mouthwatering savings!

June 22, 2023
 min read
Last updated:
Jan 12
Close-up of a woman holding a red shopping basket in a grocery store aisle.

The gist: By choosing non-branded food options, understanding the ins and outs of price-quality dynamics, embracing your inner chef, and making smart grocery decisions, you can save a bunch without sacrificing the deliciousness of your meals. 

You're here because you’re looking to trim down your expenses without skimping on the flavor in your life. Or maybe you're just tired of paying extra for fancy logos when you could be spending that money on, you know, actual food. Either way, you're in the right place. Dishing up a decent meal doesn't mean you need to hand over half your paycheck to big brand names. So, grab your shopping cart, it's time to navigate the supermarket aisles like a pro.

The Price-Quality Hoax: Decoding the Supermarket Lingo

Let's lay down the facts. We've all been hoodwinked by the whole "expensive equals better" spiel at some point. But here's the little secret that most supermarkets don't want you to know: most of the time, non-branded and branded foods are practically identical. Shocking, right?You're not paying extra for quality, you're paying for marketing. So next time you reach for that shiny branded can of beans, remember, the unassuming non-branded one next to it is just as good and costs less.

Kicking Brand Loyalty to the Curb

There’s a sneaky little habit we've all developed: brand loyalty. It's like an old, comfortable shoe – familiar, reliable, maybe even a bit stylish. But here's the kicker (pun intended): it's costing you. And seriously, who wants their hard-earned dough to disappear into the pockets of multimillion-dollar companies? Yeah, we didn't think so. Ditching brand loyalty doesn't mean you're compromising on quality. It simply means you're prioritizing value over clever packaging and catchy jingles. 

Savings Tips

1. Embrace your inner master chef: Save up to 75% on ready-made meals by making them from scratch. Those pre-packaged "just-add-water" meals might be convenient, but your wallet (and your taste buds) will thank you for going homemade.

2. Swap your snacks: Switch out branded snacks for their non-branded counterparts and save up to 50% on your snacking budget. The only thing you'll miss is the logo.

3. Go bulk: Large packages of non-branded goods are often cheaper by volume than their smaller counterparts. Buy in bulk and save up to 30% on staples like rice, pasta, and flour. But remember, only buy what you can consume before it goes bad.

With these tips in your back pocket, you're ready to conquer the supermarket. Non-branded doesn't mean second rate. It means smart, budget-conscious, and, let's be honest, just plain sensible. So, go ahead, fill up your pantry without emptying your wallet. Your bank account will thank you, and your taste buds won't know the difference.

*Prices fluctuate based on season and day of the week.

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